Render of Tre

INDUSTRIAL DESIGN | BRAND

The concept for Tre came about as the client considered what the demands of our increasingly small urban apartment lifestyles place on our furniture. At any given moment in cities around the world, people are on a couch, in front of a big screen (tv), a smaller screen (laptop/tablet), and our smallest screen (mobile) while simultaneously juggling food and beverages with remotes and who knows what else.
Initial ideas were narrowed down to focus on a slim, modern table with removable trays and a place to prop up phones and tablets.

Sketches of Tre - front and side view
Color options for Tre

Colorways

Careful consideration was given to the tray options, combining modern neutrals with pops of color.

Prototypes

These images feature the first prototype. Refinement continues as the client weighs further market and business considerations against the desired design.

Tre in use
Tre with laptop, iPad, and filled small tray
Tre with two trays, front view
Tre with black and pink trays
Tre with small tray